Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5/e (Paperback)
內容描述
Description
This fifth edition of the successful Promotion and Marketing for
Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the
newest media venue, the Internet. Under its new title, Media Promotion and
Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at
the industry and the latest strategies for media promotion and
marketing.The book explores the scope and goals of media production
from the perspectives of network and local television, cable, Internet and
radio, including public broadcasting. Topics include: goals of promotion;
research in promotion; on-air, print, and Web message design; radio promotion;
television network and station promotion and new campaigns; non-commercial
radio and television promotion; cable marketing and promotion; research and
budgeting for promotion; syndicated program marketing; global and
international promotion and marketing; and online marketing and promotion.
Table Of Contents
1: Promoting the Media, Scope & Goals 2:
Commercial Radio Production 3: Local TV Station Promotion, News, Syndication
and Sales 4: Management, Research and Budgeting for Production 5: Designing
Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New
Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and
Promotion of TV. Glossary.
